Crowd-funding/Peer-to-peer/Social soliciting/Fundraising campaigns
Social Media Community Building Strategy and Management
Using online and social media tools to identify, attract and retain donors
Online advocacy and awareness campaigns that empower change
Nonprofits have unique marketing and communication needs, very different from the sales-driven for-profits. But few marketing agencies in India have the specialised skills and knowledge to support them. As a full-service digital marketing agency working exclusively with nonprofits, SriKa has set out to change that; one inspiring campaign and one happy NGO at a time.
The use of the Internet in fundraising is a growing phenomenon globally. Online donation platforms are becoming increasing important for non-profits to reach a broader donor population at a relatively low cost. Particularly in a developing country like India, online platforms have helped fundraisers reach a population hitherto difficult to reach.
Regular updates, direct interaction and the right content mix are key ingredients of a relationship-building strategy with your stakeholders. And a sound relationship-building strategy is key to building a strong social media support community. Here are 5 simple tricks to keep in mind while you get posting!
Gen-Y gives Cause Marketing a status upgrade in the social media era
Cause Marketing is as old as the American Express campaign in 1983 to raise funds for the Statue of Liberty restoration.
There is a pressing need to study the impact of social media on the Indian nonprofit sector, particularly on the growing practice of online fundraising.